REGIONAL TOURISM CLUSTERS SUSTAINABILITY MODELING TAKING INTO ACCOUNT SOCIOCULTURAL FACTORS

In studies devoted to the problem of tourism development in host regions (destinations), economic component is always taken into account, sometimes environmental component, and almost never sociocultural account. However, today organizing investment business, taking account cultural impact, becoming more urgent. It causes a great practical need for conducting research on process business theoretical justification choice areas activity activation compliance with criteria efficiency, sustainability safety. course writing article, authors set goal demonstrate possibilities factors modeling socioeconomic regional tourist clusters based qualitative methods. Qualitative methods were chosen as methodological basis modeling, which allow us systematize formalize main patterns identify vector most effective use available resources. The formation models describing economic, destination, identifying key sustainable development, can help ensure long-term positive effect from region. results this study have significance. They be used further scientific also activities entities, well state local authorities other stakeholders analytical implemented principles development.